RALPH LAURENDesign Perspective and Application

RALPH LAURENDesign Perspective and Application (DGN 102)
Submitted to : Jane Cameron
Submitted by : Martina Maharjan

“People ask how can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money? It has to do with dreams.”-Ralph Lauren. Ralph Lauren’s birth name was Ralph Ruebean Lifshitz he changed his name after being teased at school for many times. This fashion legend was born on October 14, 1939 in Bronx, New york. He completed his education in Baruch college, Manhattan. He is American designer best known for his sports line. He is from poor background and turned into billionaire . He didn’t have any idea about becoming a fashion designer earlier but things change according to time. He was awarded and honoured many times. His hardworking behavior is what he is today. There were obstacles in the way to his career but he overcame each and every huddle in his way to the peak.

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Receiving award for his 2. Lauren in his one of the runways.designs.

Lauren’s Early Life
When Ralph Lauren was in high school in DeWitt Clinton he wrote “millionaire” as one of his life goals which he made sure to complete. According to forbes, with his internationally famous brand polo his net worth is $US7Billion. Before he was fashion icon he was son of jewis immigrant parents. He was from very poor background and knowing his poverty he wanted to escape from the reality so he would go to the movies and immerge himself in the frictional plotlines. “He would literally fall into the fantasies of the movies of that era,” Michael Gross, Author of “Genuine Authentic: The real life of Ralph Lauren,” told Bloomberg. He also served shortly into the Army and later moved to the Newyork again. After he returned he started working with the Brook brothers where he first stepped into the fashion world. After working for years he wanted to start his own business in the world of fashion but with only high school diploma and few fashion classes under his belt it was very big risk to start his business but he started the business finding courage and also proved the world that if there is desire and confidence nothing can stop them from doing the things they want to do.


3.Lauren in his childhood. 4. Young Lauren when he was in Army.

Starting of his career
While working for Beau Brummell in 1967, Lauren first launched his own necktie and named “Polo” and sold in the market he also sold it to the Blommingsdale’s. In his first year he sold the tie net worth $500,000. He named the brand Polo because it “had vaguely English sense to it.” From his hardwork and risk taking behavior he earned his first award in 1970 for menswear. Even though people criticized for his designs he never stopped doing his work and even launched his own women’s wear, furnitures and fragrances. He also designed the Olympic outfit for team USA. On September 1971 he opened his first retail store on Rodeo Drive on Beverly Hills which was largely on the profit too after that many retail stores opened in no time. Then after 10 years in 1981 his first International Polo store opened in London which was happiest day for him. He got inducted in the city hall of fame in 1986. Though, his immense success and money he couldn’t stop the medical flaws. He was diagnosed having benign brain tumor. Lauren undergoes surgery in 1987 which was a success and many of his fans were happy from his recovery. After 2 years from his recovery he co-founded the Nina Hyde centre for breast cancer research at Georgetown University, in the memory of his friend Nina Hyde.

5. With his friend in research centre. 6. His first accomplishment of polo ties.
Lauren’s life and his fashion shows
Lauren has created the whole world for fashion from men’s wear, women’s wear, children’s wear to interior designs and many more. With his beloved wife Ricky and 3 children he has took over the fashion industry. He not only is the hero of the fashion industry he is also hero for his family.

7. Ralph Lauren with his family.

Ralph Lauren’s fashion runways are always one of the kind and his designs are appreciated. Due to this he has also designed the clothes for some of the super hit movies like “Gatsby” and “Annie Hall”. He had also designed for Downtown Abby series and even created the whole fall season inspired by the show. He was also featured in the famous tv comedy series “F.R.I.E.N.D.S” .

8. Clothes designed by him in Gatsby.

9. Clothes in Annie Hall.

10. Lauren in F.R.I.E.N.D.S
Lauren has dramatic runways and his runways are always liked his works are unique and he always creates his runway shows designs being inspired by something be that his family, friends or environment.

11. Lauren’s runway show
In, 2012 as per the Forbes he was known as the 162th richest person in the world. Lauren’s clothes are most known for the quality and easiness. He had also designed for Princess Diana and had dinner with her and many others in whitehouse. In 2008, Daria Werbowy was also spotted wearind his clothes. In 2010, he was awarded Chevalier de la Legion d’honneur in recognition of the industry and also received the Mayor of New York’s in contribution to the designer. He had philanthropic partnership with The Royal Marsden which was celebrated in the party of Windsor Castle ownering the charity work where Prince William was the charity president. He has almost 70 automobiles in his estate New York. His line of automobile includes Porsche , Lamborghini , McLaren F1s , Buggati, Mercedes , Ferraries , and a blower bently etc.


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