Qualitative research and quantitative research are completely different and have its own purposes

Qualitative research and quantitative research are completely different and have its own purposes. First, qualitative research is more on exploring and social experimentations. It aims students or researchers to understand reasons and motivations, to be observant and be more focused. Qualitative research focuses on the “why” questions rather than the “what” questions of social experiments. The knowledge in qualitative research is subjective since it tackles more on personal experiences of the respondents. Some common methods under qualitative research are interviews, case studies, focus groups, etc., which usually collect data or information. With that, researchers can also find ways and solutions to their study with the help of the respondents’ answers or experiences.

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