One of the largest producers of cars in Germany and the European Union, a world famous brand and a symbol of the German industry, quality and reliability. Full name of the company: Bayerische Motorenwerke AG. BMW is a German producer of automobiles, motorcycles, engines, and bicycles founded by Franz Josef Popp, Karl Rapp, Camillo Castiglioni in 1917. The organization offers vehicles worldwide under the brands – BMW, MINI, and Rolls-Royce. Meanwhile, the main manufactures are located at five plants in Germany and twenty two enterprises scattered all around the worldwide. The company produce approximately 1.5 million cars per annual and have nearly 100.000 employees.
The BMW Group’s activity is divided into three major segments: automobile, motorcycle, and financial services. The Automobile and motorcycle parts play a crucial part in the production line, improvement, assembly, and sale of vehicles as well as accessories and spare parts under the name of BMW, Rolls-Royce, and MINI brands. Additionally, the financial services section focuses mainly on car lease, money lend to retail customers and dealers, accepting customer deposits and insurance operations. With almost century of production to their name the future of automobile design holds interesting prospects of BMW. The requirement of electric mobility and other stable technologies creates new chapter in the history of the company. The center these days is on the increased efficiency and the reduced carbon trace in life cycle of a product. The major competitors are: Mercedes-Benz, Audi, Volkswagen, Porsche, Honda Motors, Aston Martin and Toyota Motor Corporation.