Nestle gives nutritious food that contributes to rural development through more than 500 locally adapted products supplied at low-priced costs. This technique improves vitamins for purchasers and further creates the cost for different stakeholders with the aid of supplying local employment possibilities. Through creating shared value Nestle is capable of setting up a competitive advantage through unmatched product and brand portfolio, unmatched R capability, unmatched geographic presence and the worldwide traditional present in the Nestle workplace. Each of these attributes each ensures shareholders favour Nestle products to other leading competitors. Nestle aims to ensure the company’s “actions today do not compromise the needs of tomorrow” (Nestle Management Report 2008, p. 14). This is achieved by running parallel to the goals of sustainable development.
Moreover, this concurrently generates value for society at the same times as creating value for Nestle’s shareholders. Sustainability has to turn out to be a key business approach at Nestle, that specialize in preserving the surrounding for destiny generations. Sustainable development to Nestle emphasises the “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (Brundtland Commission). By means of striving to continuously improve operational performance and environmental performance, Nestle is capable to assess the impacts of operations alongside the value chain from the base up.