How ORM can influence a long-standing strategy had not been explored ever since. The appearance of ORM has become considerably vital for companies. This is because companies should always stay up with what the outside world is saying about them. They should also communicate their messages and respond accordingly for responses they get from other industry professionals and clients as well as their influencers.
The need for ORM arises and many companies are starting to be mindful about the need to handle and examine what is happening on the online world about their brands lately especially after the introduction of the new technology, which is the Web 2.0 technology. The Web 2.0 platform more and more allows the contribution of online communities without time and space boundary. ultimately, this online surroundings is considerably playing role in allowing communities to contribute, work together, and play its part in shaping the procedure of businesses
“virtual community of customers” that swap ideas and work together as well as share information of particular circumstances is influencing the procedure of businesses. It is not an overstatement if we say that the relative new technology (Web 2.0) is a game changer as it allows a two-way message instead of a one-way message that happens between firms and their clients as well as their influencers in comparatively facilitated way.
As we identify, strategic decisions are vital for firms as they have long-term implications on the path of the firm such as what the firm would like to be or perceived. If we take exact strategic business decisions such as decisions for growing market share then how can ORM, influence increasing market share decisions through branding is the difficulty to be studied in this research. likewise, fussy questions such as how can ORM influence decisions connected to strategic decisions such as tapping in to new business, client retention and satisfaction. This Company utilizes ORM as a direct for reaching out the exterior world, as well as to react consequently for remarks and opinions that the Company receives from clients and industry society.
The secondary data for this project is taken from various other journals, reports, news articles to study the scenario of digital marketing in India. To analyze the digital marketing scope in India and among Indian customer secondary research was done.
Data was collected and organized with the help of responses received. Then accordingly analysis was done of the data collected from responses and also to comply with the objectives of the research study.
• The object of research is to show the benefit of utilizing social media data mining by business
• To study the effectiveness of brand communication through social networking sites
• To find the impact of interaction through these communication amoung users ( with reference to face book, Twitter and other social media
• Strengthening and promoting positive online image
• Defending brand from deceitful activities and persons / firms online
• Downplaying or removing negative listings / image online