hieve their aims and objectives? Promotion is one of the 4 main sectors of the marketing mix and is the most important and influential part. Firstly, promotion creates awareness for the company to the community and consumers outlining what the businesses (Sainsbury and Oxfam) offering in terms of product and services. This will increase the amount of costumer’s they have increasing the profit of the business. Moreover, promotion will stimulate demand in the business especially from existing customers who are aware of the company, the introduction of new products can lead to them spending more money. Promotion can also reinforce the company and its values and status.
Sales promotion can increase the number of costumers a company will have by using one of the 3 promotional pricing options