From the result in this econometric model

From the result in this econometric model, the signs and magnitudes of the estimated coefficient in the explanatory variables vary. The coefficient on ELM, education level of the mother, 1.097 is in accordance with the statement that the higher the education level of the mother leads to a high demand for the frozen food. Furthermore, the coefficient on SM, status of mother, PH, possession of a house, PA, possession of an automobile and IL, income level also in positive sign which is 0.103, 0.624, 0.063 and 2.047. However, the coefficients on NFM, number of family members, PDF, possession of deep freeze and LPF, life period of the family is -0.527, -0.339, and -0.638 respectively.