Course Code:BUAD 817
Course Title:MBA Language
Course Tutor:Dr. Kabiru Jinjiri
GROUP 5 MEMBERS:
S/No Names Registration Number Specialization
1 Agoha Ijeoma Adaku ABUMBA02015000845 HR
2 Garuba Zuliatu ABUMBA02015005861 HR
3 Inegbeboh Jude ABUMBA02015001867 HR
4 Nwagbogwu Josey ABUMBA02015002507 HR
QUESTIONS FOR GROUP ASSIGNMENT
Discuss how you will apply the writing process in crafting and drafting your
Discuss the relationship among corporate governance, social responsibility and business ethics
Proper business communication is an important tool for operating any business. Communication is a 2-way process which is effective when the receiver can easily decode the message and transmit feedback which the sender understands clearly. It is easier for the receiver to understand the contents of the message when the sender knows the purpose of the message as well as the type of audience. For instance, the writing style of a Clerk to his colleague will differ when he is writing to his Manager.
Figure 1: Communication Cycle
Business communication includes verbal, non-verbal and written communication. Business writing can be defined as professional communication which is used in Organizations to communicate both internally (within the Company) and externally (with the public and other Organizations). This communication includes proposals to clients, memos, emails, reports, proposals, pamphlets, press releases, manuals, books, budgets, plans, articles, catalogs, newsletters, letters, brochures, advertisements, presentations, frequently asked questions, etc.
The purpose of communication may be to recount an incidence, give instructions, persuade, inform, explain, confront, make enquiries or entertain. No matter the purpose, the essence of business writing is to highlight the concise meaning of the message which is intended for the audience. Business writing should be short, concise, straight to the point and clearly understood. Since communication is ongoing and a very vital tool in the office, there is a need to know how to write effectively using the three-step writing process. This process entails planning, writing and completing our message so that it has a clear purpose, reaches the receiver effectively and meets the needs of our Company.
Figure 2: 3 x 3 Writing Process
Crafting and drafting our Company’s messages effectively requires that we follow the 3-step process which is further explained below.
Pre-writing: this is one of the most important step in writing business messages out of the three-step process and the longest step. In planning our messages, we will do the following:
Analyze the Situation by defining our purpose i.e. do we want to pass an information or resolve a situation? Secondly, we must know our audience or target receiver.
Gather information by determining the needs of our audience and getting the information required to satisfy those needs. Obtaining the necessary facts and information will help us predict their possible reaction to our message.
Select the right medium by deciding which to use in the delivery of our message; either oral, written, visual or electronic.
Organize the information by defining our main idea, scope, approach and content.
Writing: meeting our audience needs and achieving our objectives should be our focus when drafting our messages. We must first adapt to our audience by being sensitive to their feelings, polite, positive and unprejudiced in our communication. It is easier to establish our credibility and project our company’s preferred image by building a strong relationship with our audience. We will also ensure that we keep it simple and straight to the point. At this stage, we will research our topic and organize our thoughts before we compose our draft message. Our aim is to achieve clarity and effectiveness by choosing the right words, style and tone that would easily be understood by our readers. Our constructions must be clear and leave no room for misinterpretations by our audience.
Re-writing: this is the final process in the three-step process for writing a business message. Completing a written message is a very important process in writing a message and requires a lot of work. The four major things we need to do after completing the message are:
Revise – revising the message will clearly reveal any mistakes so that we can make the necessary corrections. Our message will be revised by evaluating the content, readability, conciseness and clarity.
Produce – this is when we ensure that the layout of our message is professional and suitable for our type of audience.
Proofread – thereafter, we will check our message for any errors in layouts, spelling, grammar and punctuation before distributing it to our audience.
Distribute – we will ensure that our message is in the correct format and that it is distributed to our audience successfully.
These 3 steps are effective for any business writing and will help us to use the appropriate format, style, tone and grammar to ensure that our messages are easily understood by our target receivers always.
Discuss the relationship among corporate governance, social responsibility and business ethics
To fully understand the relationship among corporate governance, social responsibility and business ethics, we must first explain the 3 terms. Though these 3 terms are used interchangeably by some organizations, they are different but still point at the same direction. Corporate Governance is ensuring that an organization is run in a responsible manner by ensuring fairness, accountability, transparency and compliance with due regard to its key stakeholders such as shareholders, management, customers, suppliers, financiers, government and the community. Social responsibility can be defined as any voluntary efforts by companies to take on responsibility to eliminate or reduce the negative impacts of their business activities on the stakeholders. Investopedia defines business ethics as ‘the study of proper business policies and practices regarding potentially controversial issues, such as corporate governance, insider trading, bribery, discrimination, corporate social responsibility and fiduciary responsibilities’.
We can conclude from the above definitions especially Investopedia’s that corporate governance, social responsibility and business ethics concepts share some characteristics and are interrelated. Corporate governance stresses on the importance of transparency and accountability for executives; social responsibility demands that companies support society with their activities and business ethics clarifies moral norms for employees and the Company. Business ethics incorporates social responsibility, as ethical questions like honesty, keeping promises, value for employees, cultural values and fairness are all issues that run throughout the organization.
Figure 3: Relationship between corporate governance, social responsibility and business ethics
Nowadays, social responsibility is being fused into corporate governance but both focus on ethical practices in a business and how the firm responds to its stakeholders and the environment in which it operates. Strong corporate governance will help a Company to curb unethical issues and have a strong CSR which will boost their employee loyalty, brand recognition and competitive potential.
Business ethics and social responsibility make corporate governance more meaningful because in both cases the business attempts to maximize its positive impacts on stakeholders and society and minimize its negative impacts. Ethical behavior goes beyond what a business is forced to do, it also encompasses what a business chooses to do. Business ethics are relevant both to the conduct of an individual within an organization and to the conduct of the organization. Any company which is involved in social responsibility sends out a strong message that it is not just interested in making profit but also cares about the welfare of its stakeholders.
Every company needs to explore on how they can maximize corporate governance, business ethics and social responsibility in improving goodwill, productivity and brand image of the business. Since most of the benefits received from business ethics and social responsibility are the goals of corporate governance, it makes so much sense for every company to practice sound business ethics. Corporate governance covers areas like transparency in business transactions and protection of shareholder interests; commitment to values and ethical conduct of business; statutory and legal compliances; adequate disclosures and effective decision making to achieve corporate objectives; promoting corporate fairness, transparency and accountability;
In conclusion, we can boldly say that ethics and social responsibility have a strong impact on governance and the implementation of the former 2 can ensure good corporate governance. The fundamental principles, policies and procedures provide guidance to make appropriate decisions when faced with ethical issues. This will help the Company to establish sound relations among all the stakeholders, sustain economic development, add value and reduce investment and reputational risk.
Business Planning Services. Corporate Governance. http://bps.com.au/index.php?id=corporate-governance
Investopedia. Business Ethics. Retrieved from:
https://www.investopedia.com/terms/b/business-ethics.asp#ixzz4zAOvi600Karimbriscoe. (2017). Understanding the three-step writing process in business messages.
Retrieved from: https://karimbriscoe.wordpress.com/2012/04/29/understanding-the-three-step-writing-process-in-business-messages/
Malhotra, P. (2016). Communication Process. Retrieved from:
https://www.slideshare.net/PeeyushMalhotra/communication-process-59893705Nordquist, R. (2017). Business Writing Definition and Examples. Retrieved from:
https://www.thoughtco.com/what-is-business-writing-1689188Quora. What is the relationship between business ethics and corporate social responsibility?
Retrieved from: https://www.quora.com/What-is-the-relationship-between-business-ethics-and-corporate-social-responsibility-CSRSaulawa, L., et al. (2016). BUAD 817: MBA Language Programme, Ahmadu Bello
University Press Ltd., Ahmadu Bello University, Zaria, Nigeria.
Strafford, A. (2017). The three-step writing process in business communication. Retrieved from:
https://www.marketingbinder.com/the-three-step-writing-process-in-business-communication/Wikiversity. (2016). Business Writing Skills. Retrieved from: