center23002457459410012100center818008745855941009200center700007484110Khanyisa Vanda 214322076 Retail Business management Topic

center23002457459410012100center818008745855941009200center700007484110Khanyisa Vanda
Retail Business management
Topic:5(Small group communication is important to the success of any group or department in a retailer. Write an academic essay of approximately 3-4 pages in which you discuss the issues, barriers and importance of being able to effectively communicate within small groups in the retail industry, both locally in South Africa and internationally)
9410010000Khanyisa Vanda
Retail Business management
Topic:5(Small group communication is important to the success of any group or department in a retailer. Write an academic essay of approximately 3-4 pages in which you discuss the issues, barriers and importance of being able to effectively communicate within small groups in the retail industry, both locally in South Africa and internationally)
center300003207385communicationsAssignment 2018
9410036300communicationsAssignment 2018

Small group communication is getting together of 3-9 people who will be working together to achieve a certain goal or task they will be given. It involves sending verbal and non-verbal signal that are perceived, interpreted and responded to by other people. A group cannot have 2 or more than 15 members as it would not fall under the category of a small group. Small groups are generally formed to solve company problems, make decisions to better the company, and to determine policies. Since it may be an informed communication, the group may or may not have any assigned leader. Every member can influence and be influenced for performing their task. This generally takes place in a context that mixes interpersonal interactions with clustering. So, small group communication is the process in which information is gathered and exchanged among the members of the same group to achieve goals set for by the organization.

Although every county and culture is different, small group decision making has some of the same problems across the globe. These problems are serious because they can lead groups to make flawed or undemocratic decisions, prevent groups from reaching decisions, or cause groups to break apart. A manager who learns to recognize and address these common problems can help groups improve their decision making process and become successful, self-reliant bodies. Among the many decision making problems groups encounter, some of the most serious are vague or inconsistent goals and procedures, long meetings, unequal group involvement and commitment, group conflicts, low communication and literacy skills, different communication styles, extreme power differences, poor memory of the group’s past, and poorly constructed inter-group associations.

Reaching agreement on goals
Perhaps the most serious problem in small group decision making is the failure to identify a clear and consistent set of goals. A group that does not have objectives is aimless and won’t be productive, but a group that has a well-defined purpose will be innovative and very effective. The primary purpose of self-help groups is income generation. Managers should not assume, however, that group members have a clear and shared understanding of this goal, nor should manager assume that this is the only goal that group members have. These assumptions may prove mistaken, and vague or conflicting goals will limit a group’s success.
The cost of uncertain goals.

If goals remain vague, the group will probably not focus on creating income generating enterprises. Instead, group meetings will be disorganized, mixing discussions of future plans with questions about the group’s purpose. The group may also turn from one activity to another like a ship drifting at sea. The group will be less effective if group members have different personal objectives and never agree on their basic goals. For instance, some members may seek emotional support and companionship during meetings, while others wish to discuss specific plans designed to generate income. In extreme cases, member goals may directly conflict. Some members may wish to form a group that seeks the assistance of non-governmental organizations, but other members may want to remain entirely self-reliant. Or some members might hope to increase group income to address immediate needs, whereas other members intend to build up group savings over a period of years.

Setting group for the goals.
Instead of assuming that group members already share clear and common goals, the manager can encourage group members to discuss their goals at one of their first meetings. All group members can state briefly what general objectives they hope to reach by joining the group. Encourage members to speak insimple and broad terms, such as “raising my family income” or “working together as a community”, instead of specifics, such as “building a new fence”. If members have trouble identifying goals, the GP can ask what is important to them. What do they value in their lives? Some groups will reach agreement on basic goals in a one hour discussion, and other groups may need to meet more than once and talk with friends and family members to find one or two common objectives. Group members may have the same goal before the group forms, but identifying that goal in a face-to-face meeting will increase group commitment and involvement Ultimately, the group needs to perform specific tasks, but the initial goals can be clear without being too specific. If members can agree on a broad goal like income generation, they can better understand why they are working together. One group member may wish to plant corn, while another may wish to plant beans, but both can agree on the same general goal of making their farms more profitable. Later, the group can decide upon more specific objectives within this broader goal.
Managing multiple goals.
If group members decide that they have more than one goal, the group needs to prioritize these goals as clearly as possible. The GP can encourage group members to rank the goals in order of importance. Ask members what they would do if the two goals conflicted. If a government organization offered the group members a valuable agricultural grant in exchange for partial control of their crop selection, would the group sacrifice self-reliance to increase its income? Which goal would be more important? The GP might also ask if the group should pursue both of its goals at the same time. Sometimes it is better to work on one goal first. For example, the group may want to increase family savings and establish a village health clinic, but members may decide that they should not work on the clinic until annual family incomes reach a certain level. Or if poor health is severely limiting family income, the group may decide to set aside a portion of its work hours and initial savings to build the clinic.

In any working environment different individuals are bound to come across different communication barriers that may affect their communication responsibilities and obligations to their colleagues. This normally happens because of their cultural background and norms. Communication is sharing of information. Without sharing, there is no communication. Communicating successfully among a team or with others, with your colleagues or with the members of the community, we should know communication environments and barriers which will prevent the message from being sent and received successfully. A communication barrier is anything that stops us from getting and understanding the messages others use to convey their information and ideas. There are five types of barriers to effective communication, that including: Attitudinal Barriers, Behavioral Barriers, Cultural Barriers, Language Barriers. The most common cause of communication breakdown in the workplace is people holding different values and discrimination. Judging people who are different from us makes us draw on a broader range of insights, ideas, experience and knowledge. When workers are bias, generalizations and stereotyping they will cause communication barriers. Showing empathy is important when overcoming barriers to communication based on culture. Language barriers is when people do not speak the same language, are not on the same level of ability in a language. There is a lot of environmental factors that affect the effective communication process.
Barriers include:
• Anxiety – refers to being so conscious of feeling out of place and focusing so much of your attention on that feeling that you appear awkward to others.
• Assuming similarity instead of differences means that in new situations, you assume that everything is done in the way you are familiar with in stead of asking or otherwise finding out how things are done.
• The third barrier is ethnocentrism, or negatively judging aspects of another culture by the standards of one’s own culture. Ethnocentrism can lead to neglecting other cultures and rejecting the knowledge of other cultures.
• Physical barriers: The major barrier of communication in a workplace is the physical barrier. Physical barrier in the workplace are the large working areas that are physically separated from others. Distractions that could cause a physical barrier in the workplace are the environment and background noise.
• Language: When you not able to communicate in a language that is known by both the sender and receiver is the biggest barrier to effective communication. If a person uses inappropriate words while communicating or writing, that will lead to misunderstanding between the both parties.
• Emotions: Emotions can be a barrier to communication when a person is speaking through their emotions for a reason. In those cases, you will have trouble listening to them and understanding the message passed to you. Some of the emotional interferences include hostility, anger, resentfulness and fear.
• Lack of subject knowledge: When a person sends a message that lacks subject knowledge then he may not be able to convey his message clearly. The receiver may not be able his message, and this will cause a barrier to effective communication.

Communication is important in a small group communication in the workplace as it plays a vital role on:
Good group working relations
The most important benefit this be reaped by the group is that it will have an established good communication between them and their seniors. Good working relations in the workplace ensures that workers are friendly with each other and are conflict free.
Problems solving
As it has been proven before and in many companies that there isn’t a conflict free workplace, however being able to communicate the matter with your colleagues and your seniors helps to stop conflicts before they get out of hand.

Having trust
When the group is able to trust each other, talking about the problems or issues the members have with each other will be so easy and finding a solution to the problem done quickly. The foundation this lays will allow the group to always have ways to move forward from conflicts.


The character of a group includes its solidarity, cohesiveness, productivity, energy and longevity can be understood and predicted through the analysis of both the internal and external systems. The internal system is formed and developed out of the external system. The basic variables comprising the internal system are activities, interactions and sentiments. The external system represents the “givens” or circumstances that existed in the organisation prior to the formation of the group, and that are likely to continue after a disbanding of the group. The group takes on an identity of its own. It can be of its own. It can be viewed as a singular, separate entity rather than a conglomeration of the various personalities of its members. Just as a person can be extroverted and optimistic, so can a group become out going and optimistic in its view. Like the authoritarian person who is highly conventional, dogmatic, and grid, a group may be traditional, inflexible and authority-oriented. The point here is that small groups develop their own modes of behaviour.
Gastil John (1997). Common problems in small group decision making. FAO.

Luthans. F. Organizational Behaviour. McGraw-Hill. New Denli
Madonsela. A. N. 2010. The role of small group communication in a small corporate working environment. North-west University
Borchers. T. 2010. Small group communication: roles in groups. Moorhead state university. 23 Jul 2010
Debasish sahu found that… (Importance communication in retail industry). www.slideshare .net/debasish5143/importance-communication-in-retail-industry-by-debasish-sahu.